Marketing Apprentice on the Skills for Growth - SME Support programme.
Top 3 Screen Skills
Office Suites and Productivity Software
Office suites and productivity software are often the foundation of most computer skills as they consist of many of the tools most employees use on a daily basis. Office suites are bundled productivity software such as the Microsoft Office suite which consists of many applications including Word, Excel, PowerPoint, Outlook, OneDrive, OneNote, Teams, Yammer and SharePoint. Another popular office suite is Google’s G Suite which consists of Gmail, Drive, Docs, Sheets, Forms and Hangouts.
Sending emails, writing articles, creating presentations, these are some of the core tasks most employees have to do at any business, and more often than not these tasks are completed using these office suites. There aren’t a lot of jobs that don’t require the use of some of these tools which is why making sure you have adequate knowledge of how to use these tools is so important to ensure you have the necessary skills for employability. You can find free courses that will train you how to use some of these applications on the National Careers Service website here.
All of a businesses’ data will be kept on databases, without them, the business simply wouldn’t be able to function. A streamlined database will allow data to be accessed much easier, thus allowing the business as a whole to run much smoother. This is why businesses want to hire employees with good knowledge of how to create and manage efficient databases, and therefore why it is an essential skill to have on your CV. Many databases are created using Microsoft Excel and Google Sheets which further shows why having good knowledge of the aforementioned office suites is essential.
SEO and Digital Marketing
For any business to be successful it needs to have an online Prescence which is where SEO and digital marketing come into play. SEO (Search Engine Optimisation) tries to ensure the businesses’ website appears as high up as possible in search engine results when someone is searching for something relating to the business. Websites that appear higher up in results will be the one that see the most traffic and therefore more likely to get more conversions.
Digital marketing is all of a businesses’ online promotions and activity. This is how a business spreads awareness of its brand and tries to attract new customers whilst retaining current customers. A well planned out digital marketing strategy is essential to maximise a businesses’ overall reach and therefore profit.
At the end of 2020, the total UK digital advertising spend was estimated to be around £15.6 billion. There is a lot of money in it, and SEO and digital marketing skills are hugely in demand.
If you would like to upskill your workforce or yourself in these skills, get in touch with us today on 0161 237 4444 or by filling out your details on our contact page to see how we can help.
The Growth Company is an award-winning, not-for-profit social enterprise with a mission to enable growth, create jobs and improve lives. We provide individuals and businesses with a wide range of services that improve employment, skills, investment and enterprise for the benefit of all, and have been working in the Greater Manchester city region for more than 30 years.
This project receives funding from the European Social Fund as part of the 2014-2020 European Structural and Investment Funds Growth Programme in England.
The Department for Work and Pensions is the Managing Authority for the England European Social Fund programme.
Established by the European Union, the European Social Fund helps local areas stimulate their economic development by investing in projects which will support skills development, employment and job creation, social inclusion and local community regenerations. For more information visit https://www.gov.uk/european-growth-funding.